When you think of moving from WordPress to Shopify, one thing you must consider is your business needs. It is not enough to know that a brand is well known in the sphere of e-commerce, you must understand what it is well known for. No two e-commerce websites were designed to provide the same solutions. To compare one to another is to sideline the unique functions they were designed for. Here are some highlights of the unique advantages of these platforms.
What Shopify Is Geared Towards
The available tools in Shopify include:
- quick-start online store design wizard;
- built-in payments via Shopify Payments;
- built-in shipping label printing with shipping discounts;
- inventory, product data and collection management tools;
- integrations for drop ship vendors and print-on-demand suppliers;
- multichannel marketplace selling on Amazon and eBay;
- social selling on Facebook Shops and Instagram;
- built-in marketing tools for Facebook ads, email and abandoned cart recovery;
- in-person and in-store sales using Shopify POS;
- 24/7 customer service to help you get set up or troubleshoot issues.
Shopify is the best recommendation for startups and small businesses. It helps them to build, launch and run businesses with ease.
Drawbacks of Shopify
Shopify has its strong points and lapses as well. The Mark of a good design is that it has limitations. The limitations in one design are what another design makes up for. Here are some of the drawbacks of Shopify:
- Monthly Costs – Shopify has monthly costs in three different plans depending on your business needs. The good thing is that you can use the 14-day free trial before parting with your money.
- Transaction Fees – Shopify charges an additional fee when you use other payment gateways apart from Shopify to process payment for your orders. The additional fee ranges from 0.5% to 2% per sale depending on your monthly plan.
- Limited Features – Shopify allows you to import other features that are not available in their store at an additional price alongside your monthly fees.
Also, Shopify provides the key blogging features but does not feature tools that help you manage and create content like WordPress.
What WordPress is Geared Towards
WordPress helps build a website that is content based featuring lots of pages, images, videos and blog posts. You can boost these functions using plugins and adopt e-commerce features on your WordPress website.
Here are some of the things you can do when you add a plugin to your WordPress website:
- Build an online store that has a strong, full-featured, single-user or multi-contributor blog.
- Drive traffic to your online store using online forums and video channels.
- You can activate commerce that is blog-based and make sales right from your blog posts.
- Create an online store out of your WordPress blog or website.
- Merge affiliate income and physical product sales into one website.
Then you can make sales with the help of dropship vendors and print-on-demand suppliers.
Drawbacks Of WordPress
Since WordPress is versatile, it becomes difficult to set up and run, when compared to Shopify. Some other things to consider that pose WordPress as an inferior website for your e-commerce business are many moving parts making the store untidy, varying cost of use, low-security guarantee, an automated upgrade that can cause conflict and little support on plugins and store themes.
You cannot successfully judge the usefulness of an e-commerce website right when they are designed to meet specific business needs. Comparing one with another only gives a biased judgment that suggests that one is better than the other. Every e-commerce website is the best depending on the business need it was designed to meet.